Founded in 2004 and based in Palo Alto, California, USA, IMVU Inc., is an online destination where young adults meet new people in 3D. In public beta, the company has already reached major milestones including 20 million registered users, 100.000 registered developers, and $1 million in revenue each month. Members of IMVU have fun meeting new people with similar interests and expressing themselves through personalized 3D avatars, themed rooms, one-to-one chats, and the creation of new and unique virtual products. With over 1.5 million user-generated virtual items, IMVU offers the world’s largest catalog of virtual goods. Revenue is derived from the direct sale of virtual credits, which are used to purchase virtual products such as room decorations, clothing items and hairstyles.